Hi, I’m Beau. A designer & art director based in San Francisco.
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I led the creative and execution for "Conversations at the counter", an integrated awareness campaign for Square's POS system. It cohesively spans video, photography, paid marketing assets, a web component, and exceeded an Activations goal by 140%.
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At Gusto, I collaborated with product design leadership, illustrators, and motion designers to add some much needed warmth to the payroll software. This resulted in a delightful and scalable illustration and icon system, as well as a suite of seasonal loading animations.
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A playful and scalable design system inspired by the Memphis design movement for the iconic Oakland, CA brewery. Over 50 patterns, a limited color palette, and a set of typographic rules allow for endless configurations and applications.
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Following the simple brief of "Tell people that Square appointments is now free for sole proprietors", I led an awareness campaign that focuses on mesmerizing sequences of joyous moments in key verticals. The fun, straightforward approach worked, with a brand awareness lift of 27% (vs 2% target), and a 393% ROI.
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At Gusto, I led a team of designers through a rebrand encompassing a scalable illustration & icon system, motion design system, photography & art direction, product refresh, TV commercials, and OOH creative, ultimately resulting in 130k new customers and 3x brand awareness.
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At Square, I shaped vision and led execution on the global Square Register product launch. "Open for business" cohesively spans TV, web, social media, print, environmental design, and re-targeting media, and ultimately achieved a 624% ROI.
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Topogato is an artisanal chocolate company I co-founded with one of San Francisco's top pastry chefs. I crafted all aspects of the design system from naming and logo design to art direction, photography, illustration, and the typographic system.
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A grab bag of fun bits from design projects over the years.
